Tommy Mel’s is a restaurant chain with a ‘Classic 50’s American Diner’ concept. They wanted to move away from the fast food concept to position themselves as an American restaurant, with quality products and a very special environment. Food, Fun and Rock n’ Roll!
Tommy Mel’s clients are heavy Internet and Social Media users, so it was a priority to start the brand’s repositioning on these media. We had the first challenge of designing and developing a new website for the brand, which had to keep the brand’s 50’s image and be very useful and intuitive at the same time.
This was the main claim for the repositioning campaign that we ran on Press, OOH, Radio and Internet.
We used social media to make our clients and followers part of the campaign. We asked them to tell us why they thought Tommy Mel’s was different and how they felt the taste of their menu. By doing so, the client’s testimonials became the best proof of the restaurant’s quality.