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18 Northumberland Avenue, London, UK
(+44) 871.075.0336
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American 50's restaurant

The briefing

What did the client need?

Tommy Mel’s is a restaurant chain with a ‘Classic 50’s American Diner’ concept. They wanted to move away from the fast food concept to position themselves as an American restaurant, with quality products and a very special environment. Food, Fun and Rock n’ Roll!

New corporate website

A fresher image...

Tommy Mel’s clients are heavy Internet and Social Media users, so it was a priority to start the brand’s repositioning on these media. We had the first challenge of designing and developing a new website for the brand, which had to keep the brand’s 50’s image and be very useful and intuitive at the same time.

Feel the taste. Feel the difference. Feel Tommy

The flavor as the main communication pillar

This was the main claim for the repositioning campaign that we ran on Press, OOH, Radio and Internet.

Tell us how it feels!

Involving our audience

We used social media to make our clients and followers part of the campaign. We asked them to tell us why they thought Tommy Mel’s was different and how they felt the taste of their menu. By doing so, the client’s testimonials became the best proof of the restaurant’s quality.