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18 Northumberland Avenue, London, UK
(+44) 871.075.0336
ouroffice@vangard.com
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SOBIESKI

The King is only one
The King
is only one.

The client

Sobieski Vodka

Sobieski is a leading brand in its country of Origin, Poland, but short distribution experience in Spain.

The challenge

Raising the brand's awareness

We needed to introduce a new brand in a market ruled by a very moody target: Youngsters between 18-24 that ask for specific alcohol brands when they party.

How did
we do it?
The concept
The King is only one

We designed a communication strategy that gathered the main hobbies of our target: Going out partying with friends, electronic music, traveling and social media.

Play to travel
Gamification

We created an app that allowed the users to feel like a DJ for a while, as they created a whole music track with a virtual turntable. They had to share this track on their social profiles and their friends/followers voted for the best. The winners got to travel to an electronic music festival in Poland, sponsored by Sobieski.

We associated the brand with the events that our audience has more interest on
The king of festivals

We also sponsored the mayor electronic music festivals in Spain. Inside, we gave out tryouts of our products, we gathered contacts and invited the assistants to participate in our contests and use the app.

Conversations with our followers
Social media management

By managing all the social profiles of the brand on the different networks, we keep communicating with our public both ways.