Marie Brizard is an international wine and spirit producer and distributor. They needed to expand their brand awareness through social and unconventional offline media.
A traditional brand like Marie Brizard has to be able to adapt and reinvent themselves once again to keep their market share in a sector of constant and quick changes. Aiming for a younger and less traditional audience, we communicated this radical change of image. An integral change that affected the whole brand, from the packaging to the communication strategy.
A brand should be where its audience is. Starting with this premise, we started building a big community around the most important social networks, in which thousands of clients and potential clients are meeting the new Marie Brizard.
Conscious of the new popular tastes and trends, we contacted bartenders and influencers of the cocktail world, to help us communicate to this new audiences the wide range of possibilities of Marie Brizard´s products in this field. Up to this date, we can affirm that Marie Brizard, and its liqueur range are well known reference between bartenders.