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18 Northumberland Avenue, London, UK
(+44) 871.075.0336
ouroffice@vangard.com
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AZULIK

Resort and Maya Spa
#Get
Connected.

The client

Azulik Resort & Maya Spa

A luxurious Resort and Maya Spa, located by the beautiful turquoise sea of Tulum, in the Mexican Caribbean. With an organic architecture, inspired and minding the natural environment of its surroundings, it´s a perfect place to reconnect with the essentials.

The challenge

More direct sales

Growing the direct sales through the website in order to avoid the OTA´s commissions. At the same time, we had to improve the awareness of the hotel as a luxury and eco-friendly resort for the US and Canada travelers.

How did
we do it?
The concept
#GetConnected

We implemented a digital marketing strategy to get more leads and improve the performance of the money spent on campaigns. We used this claim to communicate their eco-friendly vision and build the brand around the spiritual concept of reconnection at all levels.

New tools
Development of the new website

We designed and developed a new website for the hotel, which not only showed the incredible location of the resort, but also incorporated a whole new booking engine which improved the user´s experience.
www.azulik.com

Building relationships
Community Management & Social Media Marketing

The different social media profiles were set up to start creating and promoting attractive content. Soon, the engagement and visibility levels had boosted for all specific segments of our target.

Customer loyalty
Newsletters & Emailing

We also set up a CRM tool for the client, so that they could manage all their contacts and leads in organized and segmented lists.

Results
Data of the achieved goals

During the first month of activity: More than 80,000 page views, more than 6,000 followers in Facebook and Twitter, the direct sales increased 4 times versus the same period of the previous year and the revenue reached $100,000.